This 2021, keep the leads coming when you work harder on ways to keep visitors on your websites. While working on your social media presence can also be very beneficial, it pays to give your website the attention it needs. They become neglected mostly because of the fact that some businesses think that they’re only for giving their audiences information about the brand.

1. 5 Easy Strategies To Keep Visitors On Your Website Account
2. 5 Easy Strategies To Keep Visitors On Your Website Page
3. 5 Easy Strategies To Keep Visitors On Your Website Without

What they don’t know is that having an up-to-date website is an important part of the customer conversion process. In fact, websites play more roles in the conversion process as it’s the place where the business can generate leads, create interest, and sell products and services.

But why do most people flock to every business’ social media pages first? It’s simple. Most companies have them and every social media account gives people the information they need without reading through the fine print. While it’s nice to have your potential customers engage with you on social media, you need to be get them to take the leap from social media to your website.

Here are some of the easiest ways to gain your audience’s attention and keep visitors on your website…

However, if the agency optimizes with the user in mind, there would be no need for manipulative techniques and black hat SEO strategies. Here are a few ways to keep visitors on your website: #1. Improve your site speed. Site speed and page load speed performance are crucial for user experience. 73% of consumers research their auto insurance online.1 Getting a favorable presence with the search engines, such as Google or Yahoo, is essential to reach this large segment of the market. Below are some easy tips to increase your number of website visitors and improve your search engine placement. You want to keep track of how many people visit your site versus how many of them are buying from it, and try to increase those numbers. Make this a goal to focus on. If you do not have your own website to promote affiliate products on, then create one. A website is a great place to communicate with potential buyers and market affiliate products.

Remember the 8-second rule

It is a rule of thumb to make your content keep the audience’s attention for more than 8 seconds. This is because researchers believe that 8 seconds is the longest any adult can hold their attention to something. Can you imagine if your website’s content simply doesn’t capture their interest below that amount of time? It’ll be difficult for you to even get them to sign up or check out other relevant pages.

So when creating any element on your website (especially the homepage), remember to consider the following factors:

• What is it? (What is your website for? Which industry does it provide services and products to?)
• Who is it for? (Who is your target market? Are they young or old? What do they all have in common? What is their budget like?)
• What will I get? (From this website, will I get more sign ups? More sales? More influence?)

Improve and experiment with your content

Create content that captures your website visitor’s attention. It should hold their attention for more than 8 seconds. Creating attractive content that holds attention is never an easy step. Your content must be comprehensible and must incite enough curiosity for them to stick around. Good content, both graphics and words, are more effective when they tell the story in one glance. For words, make them easy enough to digest by avoiding blocks of text or wordy subheadings. The fonts for your written content also need to be readable and consistent throughout the website. Fonts also need to be compatible for web and mobile users.

As for the graphics, introduce images to create visual breaks in between words. The images you’ll be using must look identical to the images your branding dictates. Colors must also be consistent and should follow your branding guide. Use videos sparingly unless the page needs it as they can slow down your website. A slow page not only impacts on user experience, but may rank you lower in the SERPs (Search Engine Results Pages) as well.

Reinvent your CTAs (Call to Action)

Being pressured to do something that they’re not ready for can stress out your potential customer. So you can just imagine what your website visitors would feel if the wording on your CTAs (Call to Action) sound forceful. This is especially important for businesses that offer products and services that either require more information to understand fully or those that have a higher price tag. People will always want more information about anything before making a purchase. They will assess their needs before they even think about leaving their private information and adding items to their cart.

When crafting the right CTA for your web page, give your potential customers the right amount of time and space before asking them to do something for you. Patiently waiting can help you build the trust that you want to have with them. It will also allow them to see if they want to get in touch with you or if they want to look elsewhere.

Excite them with your headlines

In every business, it’s a known fact that not everyone has the time nor the right amount of skill to write long, engaging content. Fortunately, long-winding content isn’t what you need for your website. This is even more true when it comes to the main pages. Write headlines that are eye-catching, exciting, and concise. Learn to market the main points of every individual page to ensure you’ll catch their attention and urge them to dig a little deeper.

A good example of this is the way makeup companies announce collaborations with other brands and personalities on their website. They make short headlines that detail those involved along with the product or service. Companies will not show every detail on the banner and they proceed to discuss it in a different page or section later on in the website.

Keep your site updated

When your website’s content has been stagnant for a while, people begin to wonder if your company is still getting business. People will always want to do business with brands that are in demand. Favorable companies will also have a positive track record and are up-to-date with the latest trends in the industry. But if your website can’t reflect any of those items in their checklist, then it can be tricky to keep them curious.

The contents on your website don’t even have to be anything that has to do with the partnerships, your products and services, or your plans. They can be something you’ve curated. These content can be blogs that talk about trends in the industry, a new discovery, or anything that your customers may like to know about. Give them a reason to stay on your website and they’ll become frequent visitors.

Invest in good User Experience (UX) and User Interface (UI)

Websites that look good often attract visitors. But do people stick around for the aesthetics? Not necessarily. For many years, website developers have become very meticulous when it comes to how the website they’re developing appears. They nitpick everything from the cohesion of fonts, colors, images, videos, content, and anything that contributes to the aesthetics of the website. Developers have also started to improve the experience that every customer has with their website.

By observing why the visitors are there, which pages they will likely visit on the website, and what they need from the website, developers are able to create a website that lends a hand to each visitor.

Use an exit intent pop-up

When your website visitor has been engaged in browsing through your website for a significant amount of time, you will want to keep them there. For that reason, exit intent pop-ups were created. This type of pop-up will appear on your visitor’s screen whenever they’re attempting to close the tab or leave your website. This pop-up has also lessened the amount of abandoned carts. Having them increased sales and promoted a healthy amount of conversions from visitor to customer. Among the things you can offer on your exit intent pop-up would be free access to an eBook, a last minute offer, or a newsletter subscription.

Keeping your website visitors engaged is not something you can accomplish in one day. This task requires constant observation, the use of digital marketing and graphic design tools, and the help of a professional. A professional can give you the assistance when you need a helping hand. It’s also not a task that you’ll only do once. Optimizing your website will take several times per month in order to help keep it updated, fresh, and overall user-friendly.

5 Easy Strategies To Keep Visitors On Your Website Account

Need More Guidance?

Did this blog post make you think of an upgrade your organization needs to make? Join me for a friendly chat to explore your business needs, analyze your online presence and brainstorm your next steps. You will come away with 3-5 things you can do right away to create a vibrant online presence that gets you results!

We like to believe that our websites are the best out there no matter the products or services offered. They may be the apple of our eye, but none of that matters if we can’t keep people on our website for more than a few minutes. The average person visits a specific page for less than a minute – unless the content captures their attention.

Getting people to read more than a quarter of the text on any page has been a difficult task since the dawn of Google. But there are some simple, yet important, digital marketing tips and tricks that can help keep visitors on your website for longer. Let’s take a look at some:

Content

Content makes up the bulk of your website, whether it’s a list of the services you offer, blogs and articles, or product descriptions. Visitors are looking for the most information in the shortest amount of time. To make sure you give them desirable SEO content , keep in mind:

• Content Must Reflect The Headline

  Headlines can be your best friend or your worst enemy. While a catchy one will bring readers in, it doesn’t mean anything if your content doesn’t support the claim.



• Keep It Clear

  Keeping the copy laid out clearly with the use of headers, sub-headers, and bullet points not only makes the content look clean and professional, but it also allows your readers to skim the article for the exact information they need quickly.



• Make It Memorable

  You want people to remember your content and website over competitors, but for the right reason. One of the easiest ways to do this is to make sure your pages are edited, include great graphics, and pertinent information.



• Show Readers The Way

  Visitors to your site need to know what the next steps they should take are. This means:
  • Link Up: The time readers spend on your website will become longer if your content internally links to other related material. This information can include blogs, videos, or even specific products. If you give them a map, they will follow it.
  • Call-To-Action: We overthink the call-to-action because it can sound pushy or overbearing, but providing a simple way for viewers to get into direct contact with you, whether it be through email or phone, offering your readers a little extra personal attention often leads them to stay on your website for a longer time.

Design And Function

Content is the meat of your website and is what keep visitors on your website longer, but if your site has an unappealing or hard to navigate layout and design, viewers will not take a site seriously. By considering these guidelines, you will present a professional and intriguing site:

• Reduce Loading

  We live in an impatient society, but we have also all dealt with the frustration of a slow loading site. By making sure your website loads at a reasonable speed, people will be more inclined to stay on it longer.



• Stay Above The Fold

  Viewers quickly analyze everything on a webpage that they can immediately see. By putting the most important and exciting information (content, visual, and contact) above the scroll down, they will nearly immediately decide if they need to stay on the site for more time.



• Provide Exit Intent Pop-Up

  Pop-ups we get when we try to exit a page may be annoying, but they’re also effective, easily implemented on any page, and keep your readers there longer. Product pages can provide links to reviews or frequently asked questions. Blog posts can redirect readers to related or top-rated content. Finally, these pop-ups work well in the shopping cart and effectively make possible shoppers into guaranteed shoppers by including discount codes or specific content pages.

5 Easy Strategies To Keep Visitors On Your Website Page

While these are only a few things to consider when trying to keep visitors on your website longer, it is also important to realize that it is not just content or layout that makes a great, exciting website. You can’t have a poorly designed website with great content any more than you can have a gorgeous website with terrible content. By tuning yourself into how people view websites, you will be able to establish a longer lasting relationship with your visitors.

5 Easy Strategies To Keep Visitors On Your Website Without