Incentives can also help sell a house. Talk to your sellers on incentives they may want to offer the buyers. Winter is sometimes known as a a slow time but is a great time to keep your house on the market. Serious buyers are still looking in the winter months and inventory may be lower. It’s a great time to sell! Real estate is local.

1. How To Sell Online: Advice Everyone Needs To Hear Better
2. How To Sell Online: Advice Everyone Needs To Hear Something

• DATE: February 6, 2020
• POSTED BY: Newsroom
• CATEGORY: News

• 11 Things Men Need to Hear from Their Partners Relationships can withstand a lot of tough challenges and dangerous waters if these 11 things are said and said often. February 17, 2018 by Rick.
• “Don’t get wrapped up in the superficial stuff or the trivial stuff. Don’t worry about a name or a title or even entities. The first thing you have to do if you want to start a business is to sell. If you can sell something, you can start a business.”.

We promised you new voices.

And, well, we’re certain we delivered when 17-year-old Marshall W. Mabry IV took the stage at TEDxBroadway 2019 for his talk — “The Intersectionality of Black Boys and Shakespeare.”

OK. Marshall delivered. Twice.

A little background — Marshall was one of hundreds who submitted their idea for a talk to us during our open submission period (we’ll have more news on that soon). When we got together with the alum committee to review submission videos months before the event, it was crystal clear he’d won everyone in the room.

After a few tweaks, Marshall was ready for the main event. With poise, humor and passion, he set out to explain the Bard’s truly universal themes, and how important it is to have diverse voices telling them. His voice was heard. And it was a moment nobody in that room will ever forget.

We’re excited to share new voices when we return to New World Stages on Tuesday, October 13, 2020. It’s your chance too to share your voice and help shape the future of Broadway. Get your tickets now while they are still only $100.

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I’ve reviewed thousands of pitch decks from startups. After seeing a few pitches, I’ve noticed something that most inexperienced first-time founders share — they want to be everything to everyone. This is a misstep because acquiring the first group of loyal customers is essential in new product development and implementation. When you market to everyone, you sell to no one.

For the first-time founder selling high-tech products to mainstream customers, trying to please everyone from the start isn’t the most practical approach. It is essential to earn trust from initial groups of people (innovators, followed by early adopters) at the beginning of the technology adoption lifecycle. Mass market acceptance of an idea won’t occur until you achieve a tipping point between early adopters and the early majority–otherwise known as “the chasm.”

“Crossing the Chasm” is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high-tech products during the early start-up period. The early majority won’t try something until someone else has tried it first, and this starts by serving one (type of) customer well. Narrowing your focus even when you aren’t entirely sure who your customer is is a better strategy than throwing stuff on a wall and seeing what sticks.

As mentioned in a previous article, veteran-founded company ID.me has been in their early adopters’ shoes and can see their business from their perspective. Having an intimate understanding of the customers’ journey is vital because it’s helped ID.me validate its product within the marketplace and prove that the unit economics are sustainable before crossing the chasm. According to Moore, the marketer should focus on one group of customers at a time, using each group as a base for marketing to the next group. ID.me, with an initial target market of active-duty soldiers, veterans, and military spouses, today provides a ubiquitous secure identity verification network to students, teachers, and healthcare providers.

Proven techniques to help you cross the chasm include understanding the whole product concept, positioning the product, building a marketing strategy, choosing the best distribution channel and pricing. Although “Crossing the Chasm” has become the bible for bringing cutting-edge products to progressively larger markets, it’s essential reading for anyone with a tech-enabled business targeting a niche audience. These days, there is a high likelihood you’re selling online. Below are four quotes from successful veteran entrepreneurs about early adoption, differentiation, and determination that may help you acquire early adopters and get your business going:

Define Your Own Category

“My innovation involved taking an idea from the telecommunications and banking industries and applying that idea to transportation business.”

Focus On What’s Important

“Don’t get wrapped up in the superficial stuff or the trivial stuff. Don’t worry about a name or a title or even entities. The first thing you have to do if you want to start a business is to sell. If you can sell something, you can start a business.”

Engage With Early Adopter Community

How To Sell Online: Advice Everyone Needs To Hear Better

“Really, the whole military runs on coffee…it’s true to our background, to who we are in a past life, and it’s also taking care of the people who are taking care of us.”

Keep Moving Forward

“Our favorite saying when times got tough was: ‘Drop by drop, a river is made,’ which is an Afghan proverb. And I think that was just a reminder to us to keep going, don’t give up when times get tough.”

How To Sell Online: Advice Everyone Needs To Hear Something

Defining your category, focusing on what’s important, staying close to the action, and moving forward against all the odds are valuable attributes for successfully launching and scaling a business. If you’re truly trying to disrupt a market, then I hope you know it well, show that you feel the problem, and are empathetic to the customer. It often takes stepping into your customer’s shoes and seeing the business from the customer’s perspective. If there’s anyone that can accomplish all of these tasks, it’s a veteran.

Want to learn more about becoming a military entrepreneur? Try these other great articles from Harry Alford:

Feature image courtesy of Ted Eytan on Flickr