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You may be under the illusion that there’s no feeling quite like unfurling wrapping paper from a brand spanking new handbag on Christmas Day.

And you’re nearly right. There is (almost) nothing quite like it.

But then may I propose that you try unfurling wrapping paper from a brand spanking new handbag marked with your own initials, and then you will know what love at first sight really is.

Nothing screams ‘I have put so much thought into this gift!’ quite like a personal monogramming of the beneficiary’s initials. And in the year during which the handbag has been rendered all but redundant, if you feel it’s more appropriate for your loved one, then opt to stamp their initials on jewellery, address tags, or poplin cotton shirts instead.

Monogramming is a way of sprinkling a dash of magic fairy dust over somebody’s gift, one which so long as they hold onto their name, they will treasure for the rest of their lives.

Bespoke monogramming is big business. In 2008, as the world grappled with a recession, Louis Vuitton experienced double-digit growth, with its Monogram line “enjoying exceptional momentum.” According to research from Deloitte, one in three people are interested in personalised products, with 71 per cent of those prepared to pay a premium for such embellishments. In other words, you can’t really go wrong.

If you’ve tired of poring over pages and pages of gift ideas only to still feel none the wiser as to what to bequeath your loved ones, then say it with personalisation. These are the brands leading the charge.

With Nothing Underneath

Meghan Markle-approved With Nothing Underneath (revered for its arsenal of insouciant oversized shirts) debuted its bespoke monogramming service which is in collaboration with Royal warrant-approved embroiderer, Hand & Lock, earlier this year. The embroidery house, which was founded in 1767, will stitch up to four initials on either the front panel of your chosen shirt or on either one of its cuffs. Then there’s the simple choice of two fonts and whichever colour you’d like to bring those initials to life. All that’s left to do is pop a bow on it and get it under the tree!

Stand-out piece: The Poplin shirt in Steel Blue makes a strong case for another cult blue shirt that you didn't know you needed.

The cost of monogramming is £36 for two initials, £40 for three and £45 for four. withnothingunderneath.com

Louis Vuitton

Nothing evokes the same feelings of elation quite like a brand new bag. Make that a personalised Louis Vuitton bag and you’re onto a serious winner. The storied French brand’s Mon Monogram service offers the opportunity to add initials and colourful stripes onto four of its best-selling products: Speedy bag, Keepall bag, Neverfull bags, and the Horizon suitcase. If one of the four Vuitton totes isn’t for you, then the brand also offers hot stamping, which enables you to have initials stamped onto a more discreet address tag.

Stand-out piece: A personalized Vuitton Keepall bag is screaming for a branding and then a test drive this Christmas.

Prices start from £265 for Mon Monogram service. uk.louisvuitton.com

Anya Hindmarch

The queen of fun fashion, Anya Hindmarch has taken our love of personalisation and expanded it to all manner of leather goods. From keepsake boxes to store your bling in to keyrings and travel accessories (for when our jaunts around the world restart), Hindmarch’s bespoke service enables you to put your stamp on a host of its leather pieces for as little as an additional £20.

Gallery: 20 Women's Dressing Gowns Guaranteed To Keep You Cosy (Women's Health UK)

Ole Sheldon The Initials Game On

Stand-out piece: Hindmarch’s Bespoke In-Flight Case will let you slip through airport security with its transparent casing and leather embossing. Buy in an optimistic bid for 2021 to feature much, much more travelling.

Prices start from £95 for the Anya Hindmarch Bespoke collection. anyahindmarch.com

Sézane

Fashion set favourite Sézane offers a range of elegant bespoke monogramming on its most sought-after pieces, from its debut perfume label (which you can personalise with up to 20 letters) to its leather Olivia wallet. The brand offers a bespoke service on its range of bling too, with the opportunity to either add initials, a date or a meaningful message.

Stand-out piece: The brand’s Olivia wallets are its best monogram offering. It stamps initials onto the inside of its faux croc interior and, just like that, a star is born.

Prices start from £45 for eligible Sézane bespoke pieces. sezane.com

Métier London

Ole Sheldon The Initials Game Show

Established in Mayfair in 2017, Métier has since become a London go-to for quality handbags and its monogramming service is simply the icing on the cake.

Stand-out piece: Its Roma Mini bag in Buffalo Dark Cherry is top of our Christmas wish list. Santa, if you’re listening…

Its hot stamping is offered free of charge, while its handpainted monogram option is an additional £20. metierlondon.com

Ole Sheldon The Initials Game Of Thrones

Orelia

Brighton-based jewellery brand Orelia offers a personalised monogram service on its range of dainty gold-plated jewels. The brand’s website enables you to add up to three initials on its pieces, which you can have in one of three timeless fonts. There’s also an option to add a love heart or a star, in case you prefer that over initials.

Stand-out piece: We have our eyes set firmly on Orelia’s customisable Luxe Padlock Bracelet.

Prices for Orelia pieces eligible for monogramming start from £50. orelia.co.uk

Longchamp

Bestsellers for a reason, Longchamp’s Le Pliage range is the line for which the brand offers bespoke monogramming. The totes, which comes in three sizes, are not only customisable in twenty colourways but this year are also crafted from 100 per cent recycled polyester. This year, for the first time, the brand has also offered the opportunity to change the colour of the leather trim and press stud on the flap.

Stand-out piece: Granted, we may not be going far for the remaining two weeks of the year, but once our travel diaries resume their jam-packed status, we won’t be going anywhere without Longchamp’s Travel Bag.

Ole Sheldon The Initials Games

Prices start from £190 for Longchamp’s bespoke service. longchamp.com